Conservatives are using the left’s tactics against them, employing the legal system to fight back against woke corporations.

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Perhaps Republican leaders can learn something about fighting back against the woke left by paying attention to what their voter base is doing. It has long been a tactic of the far-left to go full Saul Alinsky on those who oppose their radical agenda. Typically this involves using one of Alinsky’s 12 Rules for Radicals to bring your opponent to their knees. Finally, tiring of the political elite’s failure to fight back, rank-and-file conservatives are taking the fight to their ideological opponents. 

One of the most successful tactics employed by the left has been Rule 12: Pick the target, freeze it, personalize it, and polarize it. Recently, we have seen the right employing this tactic perfectly, the difference being that it is not being pushed from the top down but rather the bottom up. Conservatives, sick of being a punching bag for the radicals, have started to fight back. And companies are paying attention. 

The most glaring recent example is the boycott of Anheuser Busch’s Bud Light brand. One of Budweiser’s executives thought it was to employ a trans male who pretends he is a pre-pubescent teen to market Bud Light during March Madness. That decision caused outrage among Bud Light’s key demographic, and the cost to Budweiser and Bud Light has been catastrophic.

 Sales of Bud Light dove 26.8% during the week ending July 22, which was worse than the week before, which saw a decline of 26.1%. Worse for Budweiser, sales of Miller Lite and Coors Light outsold Bud Light by 50% in the second quarter. The boycott against Bud Light shows no signs of slowing down. 

Target faced a similar boycott when the retailer thought it wise to prominently display so-called “tuck friendly” bathing suits designed to conceal the lower anatomy of boys, along with binding tops intended to flatten the chest of pre-teen girls. That alienated a good portion of the company’s customer base. The company lost an estimated $12 billion in market cap due to the backlash.

Conservative legal activists have also entered the fight, with a recent Supreme Court decision effectively ending racial discrimination through affirmative action. Having won that battle, they are now setting their sights on DEI (diversity, equity, and inclusion) efforts at companies across the country. Some companies are reconsidering their measures in that regard. 

One of the approaches used in lawsuits and petitions to the Equal Employment Opportunity Commission is using the same tactics the left used to advance DEI, such as allegations of racial and sex discrimination. 

Those efforts include a suit against Comcast, accused of illegally favoring minority-owned small businesses through providing grants and marketing advice. Comcast settled that case. 

Retail giant Amazon is subject to a lawsuit in Texas where the company offered an additional $10,000 to black or Latino-owned delivery service contractors. 

Finally, a Starbucks shareholder is suing directors and executives, alleging the company is violating their duties to shareholders through their DEI initiatives.

For years, conservatives were afraid to go after such programs, fearful of being called racists. Now that the left refers to everything they disagree with as racist, that word has lost its sting, and conservatives are fighting back.  

Several corporate law firms and major companies have been put on notice by Republican officials that they must comply with laws prohibiting racial quotas and preferences. 

While companies insist their DEI programs are legal, some are concerned about the ramifications of the Supreme Court’s affirmative action decision and want to modify their approach. 

While the Supreme Court’s decision primarily targeted colleges and universities and did not address employment or business practices, it has breathed some life into those tired of the woke ideology taking over corporate boardrooms. 

Many of these DEI initiatives were enacted after the death of George Floyd in Minneapolis in 2020, with companies jumping up to show how diverse and equitable they could be. Some corporate executives were uncomfortable with those practices from the jump and were not eager to wait for a court to weigh in. 

In the case of Comcast, they opened up a subsequent round of grants to all small businesses. Two months later, they settled the suit. 

Think of this as Return of the Jedi, fighting back against the “evil empire,” aka wokeism.

Are you tired of having a good dose of woke mixed in with your news, information, shopping, and sports? Use Align Us and get behind companies whose political philosophy aligns with yours. Our app is available for all mobile devices to help you decide what businesses to support with your hard-earned dollars. 

-Align Us

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